Discover What Better Feels Like

We reimagine what it means to fuel your body and mind.

I helped Bulletproof launch its newly minted brand why and purpose statement with a long-term, omnichannel initiative.

The rollout of this new purpose statement lowered the barrier to entry for potential consumers. Gone are the days of Bulletproof being exclusively for biohackers and CrossFit enthusiasts. Welcome to the more inclusive Bulletproof that is helping people discover what better feels like for them.